Transform your business, captivate your customers, and lead your market. The journey begins here. If you’re in e-commerce, consider this book essential reading. Your brand’s reputation is your identity in the digital world. This book doesn’t just teach you how to manage it; it redefines the very essence of effective online reputation management.

Bas Wouters, Co-founder and CEO of the Cialdini Institute, and International Bestselling Author of Online Influence.

This book unveils the hidden truth about the review industry, exposing both the benevolent forces promoting genuine customer feedback and the manipulative players behind fake reviews and online extortion. It’s not just about collecting more reviews; it’s about wielding them strategically to build trust, gain customer insights, and achieve lasting success in e-commerce.

Mitchell Levy, Global Credibility Expert, Serial Silicon Valley Entrepreneur, Author of 60 books, including Credibility Nation.

That classic New Yorker cartoon: “On the Internet, nobody knows you’re a dog” is out of date. Today, everybody can tell if you’re a dog, a skunk, a snake, or a wolf in sheep’s clothing. Want to know how to create a trusted reputation online? Brandley and Sprague have you covered.

Jim Sterne, Founder of the Marketing Analytics Summit, and Co-founder of the Digital Analytics Association. Speaker and Author of over 12 Books.

The explosion of AI-powered new media channels means everyone can be a (potentially loud) public voice, sharing what they love and hate about everything they consume. Scott and DJ expertly guide you through the opportunities and risks inherent with online reputation, offering strategies that ensure your company’s products are seen in a positive light.

David Meerman Scott, Marketing Strategist, and Bestselling Author of 13 books Including The New Rules of Marketing and PR.

If you’re an e-commerce executive, then add Reputation King to your shopping cart. This is the right book to help you manage, optimize, and leverage your online reputation right now. Scott Brandley and DJ Sprague have the experience and expertise to know exactly what works to maximize trust, authority, and online visibility.

Greg Jarboe, Co-founder of SEO-PR, Co-author of Digital Marketing Fundamentals, and contributor to Search Engine Journal and Search Engine Watch.

Reputation King by Scott Brandley and DJ Sprague is a must-read for anyone in ecommerce. It masterfully guides readers through the crucial steps of building and maintaining a trusted online brand.

Roger Dooley, Digital Marketing Expert, Author of Friction and Brainfluence, Forbes Columnist – Brainy Marketing.

Reputation King is a must-read for any e-commerce leader looking to elevate their online presence. Sprague and Brandley masterfully combine behavioral science with practical digital strategies, offering a comprehensive roadmap to build trust, influence, and a resilient brand in today’s competitive market.

Michael Brenner, CEO of the Marketing Insider Group, Author of Mean People Suck and The Content Formula, and Forbes Top CMO Influencer.

This book sets the stage for why building trust with your prospects is critical, and it provides some clear and innovative strategies to build it. For any marketer struggling to get or convert traffic to your online presence, this book should be on your “must-read” list this year!

Natalie Henley, Speaker, Owner of Volume Nine Digital Marketing Agency.

In this age where most purchase journeys begin online, what a potential customer finds in that first blink of an eye is critical. Reputation King is a terrific roadmap for curating that moment that matters and ensuring that what a customer finds online is not unmanaged or left to chance.

Eric Schulz, MBA, Marketing Executive for Proctor & Gamble, Coca-Cola, and Disney. Author of Marketing in the Digital Age.

Reputation King is an insightful guide for ecommerce and SaaS professionals, offering effective strategies for building and managing a strong online reputation. A must-read for businesses aiming to excel in the digital marketplace.

Scott Baradell, CEO of the Idea Grove Agency and Author of Trust Signals: Brand Building in a Post-Truth World

Reputation King excels in delivering practical, actionable advice, complemented by real-world examples from the battlefield. A must-read for those aiming to grow their online presence and become the most trusted online brand in their industry.

Matthew Capala, MBA, Author of The Psychology of a Website, and Founder of Alphametic.

Reputation King is an essential guide for any business Reputation King is an essential guide for navigating the complexities of online reputation management. This book offers compelling evidence and a comprehensive process for building and maintaining a trustworthy presence, both online and offline.

Douglas Karr, Author of Corporate Blogging for Dummies, Speaker, Podcaster, and Publisher of Martech Zone.

Your online reputation is essential to your search and marketing strategy. Don’t miss the opportunities in this book to leapfrog your competition with organic visibility, amplified by authentic social proof that Google and customers love!

Dale Bertrand, MS, SEO and AI expert and consultant, President of Fire&Spark, and global AI speaker.

Social proof fuels decision-making shortcuts. Ratings, reviews, and reputation fuel social proof. Discover how to maximize each in this powerful, practical guidebook—and gain the advantages that await you.

Nancy Harhut, Chief Creative Officer of HBT Marketing, and Author of Using Behavioral Science in Marketing

I finally comprehend the world of online reviews and a lot more even though I have been a digital marketer for over 2 decades! The ramifications of your online reputation are clearly explained. Sales results, financial performance, SEO, and advertising metrics are influenced by your online reputation. This clearly written book is a must-have resource!

Loren Pleet, MBA, President of Abecta Marketing, LLC, and Abecta Furniture.

Reputation King is a fantastic roadmap to better master the art of online reputation and search management. Scott & DJ have done a remarkable job of capturing relevant behavioral design principles and presenting takeaways that empower marketers to navigate and win inside today’s digital landscape.

Eric Dahl, Marketing Strategist, EricDahl.io and Partner, DavisDahl.com

As a Traffic expert, I’m always on the lookout for groundbreaking strategies. Reputation King delivered just that, showing how a positive online presence can supercharge your ads and drive meaningful traffic. An enlightening read I highly recommend!

Kasim Aslam, CEO of Solutions 8, Speaker, Author of The 7 Critical Principles of Effective Digital Marketing, and You vs. Google.

Reputation King illuminates the often-overlooked power of online reputation and social proof with clarity and depth. This book is a treasure trove of tactical insights for practical application. If you want to position your website for success, this book is a no-brainer.

Ryan Levander, Owner and Head of Analytics and Optimization at Rednavel Consulting, Certified Behavioral Design Coach, and SEO specialist.

Your Reputation is critical—not just for conversion, but for getting the customer to click in the first place. Sprague and Brandley show all the places where your reputation can surface to customers, as well as a deep dive into the issues regarding open vs. verified review platforms.

Michael Cottam, SEO Consultant, and Founder of RealtyRemotely.com.

Reputation King is a must-read for e-commerce professionals, offering a deep dive into the nuances of online reputation management. The book provides a sophisticated blend of theory and case studies, showcasing the pivotal role of online reviews in shaping brand perception. A comprehensive guide, meticulously structured to help industry leaders harness the power of consumer feedback for business growth.

Martin Greif, Author of True Connections, Speaker, and President of SiteTuners.

In today’s digital world “Online Reputation” is more important than ever. Unfortunately simply “doing the right thing” is not enough anymore. You must commit to a calculated strategy to protect and elevate your personal or brand’s reputation. Reputation King provides a comprehensive strategy based on facts and years of industry experience.

Marc Hardgrove, CEO of Next Net Media, THE HOTH, Authority Builders, LinkBuilder.io Copymatic, and Member of the Fobes Agency Council.

Verified Reviews have had a massive impact on click-through rates and conversion rates for our clients across many verticals. Scott and DJ do an excellent job laying out the data, the options available, and the reasons why every business owner and marketing manager MUST focus on their online reviews.

John Horn, CEO of StubGroup, digital marketing expert, and podcaster.

Reputation King offers excellent insights and strategies for building and maintaining your digital reputation. It’s practical, covering trust systems, how they work, and strategies for building your reputation. Most importantly, you’ll learn how to avoid accidentally trashing your reputation. The mix of popular psychology strategies with real-world tactics makes this a practical book on the most central factor in behavior change.

Brian Cugelman, PhD, Senior Behavioral Scientist, Professor, and Founder of The Behavioral Design Academy.

One of the most overlooked aspects of marketing an e-commerce brand is the reputation of the brand and founder. It creates a whole new marketing channel that produces scalable sales. Reputation King is a FANTASTIC resource that shows you exactly how to do this, and having watched many brands being built, I can attest that these authors lay out the right way to do it. attest that these authors lay out the right way to do it.

AJ Wilcox, Host of the LinkedIn Ads Show Podcast, Founder B2Linked.com, speaker, and LinkedIn ads coach/trainer.

Online reviews can make or break your business. Reputation King shows you how to get lots of them quickly and salvage a damaged reputation on review platforms. Absolutely essential reading for any online business!

John Weiler, website optimization expert, and Author of Instant Credibility Online, Reinvent Your Business Online, and The Website Homepage Blueprint.

Reputation King reveals deep insights for building the next generation of leading brands online. A top resource for online marketers.

Derrick Daye, MBA, brand strategist, Founder of Branding Strategy Insider, The Blake Project, speaker, and consultant.

As someone who has been in traffic generation for over 20 years there are not many books that feel original – and yet familiar – like “Don’t Make Me Think”, “Made to Stick”, “Influence”, and “Good to Great”, yet DJ Sprague and Scott Brandley’s book “Reputation King” manages a great balance of “what we know” and “what we should do” to provide valuable information and insights on the importance of reputation and brand that deserves to be on every marketer’s bookshelf.

Grant Simmons Author, Speaker, and Experienced SEO Strategist for challenger brands, Fortune 500 enterprises, and Silicon Valley startups.

Reputation King is an up-to-date, comprehensive, and practical guide to optimizing “social proof” leveraging both on-site and off-site tactics. A must-read for ecommerce leaders looking to “own” their brand reputation online.

Linda Bustos, Ecommerce expert, and founder at Ecom Ideas.

A practical manual for everyone interested in their online reputation. Highly recommended. Reputation King is packed with insights, case studies, examples, and recommendations, Within this book, you will find strategies to overcome negative reviews on open review sites without paying their ransom and methods to capture positive reviews from verified customers to build online trust and improve your search engine rankings and revenues.

Mark Gibson, sales and marketing scale-up consultant.

Reputation King by DJ Sprague and Scott Brandley is an essential step-by-step practical “boot camp” for building and armoring your business’ online reputation to thrive in the sink-or-swim, bare knuckle, kill or be killed, fight club of both Google and Bing organic search and the hairy world of Online Reviews.

Chris Abraham, CEO, Gerris Corp, SEO, and Online Reputation Management (ORM) expert.

Wisdom is the application of knowledge, and in Reputation King, DJ Sprague and Scott Brandley share deep wisdom with readers. They clearly show how the application of Cialdini’s principles of ethical influence can do wonders for your organization’s online presence and reputation. This is a must read for anyone transacting business online.

Brian Ahearn, CMCT, Chief Influence Officer at Influence PEOPLE, and faculty member of The Cialdini Institute.

Scott and DJ unlock the secrets to becoming one of the most trusted brands online, by revealing powerful reputation-enhancing strategies. Packed with compelling stories, eye-opening stats, and real-world examples, this book is your roadmap to building a top-tier brand. If you’re serious about boosting conversions, attracting high-quality leads, and building lasting loyalty, this is the only guide you need.

Kaushal Thakkar, Founder & Managing Director of Infidigit, Forbes Author, and Podcaster.

Branded search is such an important asset for any brand, and unfortunately most often an overlooked one. Consumers check any brand or product before taking an action which means that organic search is a crucial part of most buyer journeys. This book does an incredibly good job of educating business owners on how to take control of and improve their online reputation. It is definitely a must-read for any business executive.

Ann Smarty, co-founder of Smarty.Marketing, Speaker, and SEO columnist.