Media / Press
As two of the leading online reputation management experts running one of the largest, most trusted online review platforms in the world, Scott Brandley and DJ Sprague have appeared on numerous stages and podcasts, and have helped thousands of brands to significantly increase their trust, traffic, and sales.
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Featured Podcast Interviews
Broadcast Your Authority with Tamara ThompsonMar 12, 2024 In this episode, Scott Brandley and DJ Sprague introduce Shopper Approved– a tool that impacts the e-commerce industry by creating more traffic and conversions for online businesses. They help businesses collect ratings and reviews, display them on their websites, and distribute them across various online platforms. |
eMarketing Association Podcast with Kevin LeeFeb 13, 2024 Kevin Lee interviews Duane “DJ” Sprague and Scott Brandley, who run Shopper Approved, a Utah-based firm providing tools that help merchants increase trust, traffic, and conversions through the management of user reviews. |
Importance of social proof to scale your brand on Amazon – Shopper ApprovedSep 11, 2024 Scott and Duane will share their experience and knowledge on how customer reviews and ratings can significantly influence your brand’s success on the platform. |
Broadcast Your Authority with Tamara Thompson
Mar 12, 2024
In this episode, Scott Brandley and DJ Sprague introduce Shopper Approved– a tool that impacts the e-commerce industry by creating more traffic and conversions for online businesses. They help businesses collect ratings and reviews, display them on their websites, and distribute them across various online platforms.
eMarketing Association Podcast with Kevin Lee
Feb 13, 2024
Kevin Lee interviews Duane “DJ” Sprague and Scott Brandley, who run Shopper Approved, a Utah-based firm providing tools that help merchants increase trust, traffic, and conversions through the management of user reviews.
Importance of social proof to scale your brand on Amazon – Shopper Approved
Sep 11, 2024
Scott and Duane will share their experience and knowledge on how customer reviews and ratings can significantly influence your brand’s success on the platform.
Podcast we have been guests on
Leveraging Customer Reviews for Reputation Power – with Scott BrandleySep 16, 2024 Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. |
Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ SpragueJun 17, 2024 We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. |
Unlocking The Secret To Higher Conversions With AI And Sentiment AnalysisSep 12, 2024 We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. |
The Hidden Truth About Reputation Management with DJ SpragueAug 09, 2024 Welcome to the Perpetual Traffic podcast, your one-stop-shop for the most advanced strategies in acquiring leads and sales for your business. |
Boost Your Credibility: Leverage Social Proof Reviews Podcast with Scott BrandleyApr 27, 2023 Connection Loop podcast with Scott Brandley, a Co-Founder of Trust Brands, as he talks about building trust and social proof through customer ratings and reviews, reputation management, and online security. |
Growth Genius Podcast with Kaushal ThakkarSep 09, 2023 In this episode, we’ll dive deep into key questions, including:How to generate compelling Q&A content using the Shopper Approved tool? |
Mastering online reputation: Strategies for boosting business credibility with DJ SpragueOct 10, 2023 What if you could harness the power of online reviews to transform your business’s reputation? Join us as we chat with DJ Sprague, the CMO of Shopper Approved |
Conversion Optimization with User-Generated Content by Duane SpragueSep 01, 2023 Join us as we explore “Mastering Content Marketing and CRO Strategies,” featuring Duane “DJ” Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit. |
The CMO Network – Content Marketing Virtual Summit with DJ SpragueMay 10, 2024 In this engaging episode of the CMO network podcast, we are joined by DJ Sprague, the Chief Marketing Officer at Shopper Approved, to talk about marketing leadership, e-commerce, advertising, and reputation. |
The Art of Driving Conversions: Unleashing the Power of Social Proof and Trust Signals with DJ SpragueJuly 2023 In this episode, Samir engages in a thought-provoking conversation with DJ Sprague, the CMO of a leading company specializing in conversion optimization. |
Leveraging Customer Reviews for Reputation Power – with Scott Brandley
Sep 16, 2024
Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management.
Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague
Jun 17, 2024
We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.
Unlocking The Secret To Higher Conversions With AI And Sentiment Analysis
Sep 12, 2024
We all know how critical reviews are when shopping online. They build trust and help us make buying decisions.
The Hidden Truth About Reputation Management with DJ Sprague
Aug 09, 2024
Welcome to the Perpetual Traffic podcast, your one-stop-shop for the most advanced strategies in acquiring leads and sales for your business.
Boost Your Credibility: Leverage Social Proof Reviews Podcast with Scott Brandley
Apr 27, 2023
Connection Loop podcast with Scott Brandley, a Co-Founder of Trust Brands, as he talks about building trust and social proof through customer ratings and reviews, reputation management, and online security.
Growth Genius Podcast with Kaushal Thakkar
Sep 09, 2023
In this episode, we’ll dive deep into key questions, including:How to generate compelling Q&A content using the Shopper Approved tool?
Mastering online reputation: Strategies for boosting business credibility with DJ Sprague
Oct 10, 2023
What if you could harness the power of online reviews to transform your business’s reputation? Join us as we chat with DJ Sprague, the CMO of Shopper Approved
Conversion Optimization with User-Generated Content by Duane Sprague
Sep 01, 2023
Join us as we explore “Mastering Content Marketing and CRO Strategies,” featuring Duane “DJ” Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.
The CMO Network – Content Marketing Virtual Summit with DJ Sprague
May 10, 2024
In this engaging episode of the CMO network podcast, we are joined by DJ Sprague, the Chief Marketing Officer at Shopper Approved, to talk about marketing leadership, e-commerce, advertising, and reputation.
The Art of Driving Conversions: Unleashing the Power of Social Proof and Trust Signals with DJ Sprague
July 2023
In this episode, Samir engages in a thought-provoking conversation with DJ Sprague, the CMO of a leading company specializing in conversion optimization.
Biography
Scott Brandley is an expert in reviews, social proof, and behavioral design, and has built over 40 different SaaS software products over his career.
In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history).
Also in 2006, Scott launched Trust Guard®, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years.
In 2010, Scott launched Shopper Approved®, an online rating and review platform that quickly became one the fastest growing, privately held companies in America, and has been featured nationally on the Inc.500, the Utah 100, and the Utah Fast 50.
Scott is a keynote speaker, strategist, podcaster, and co-author of the books “Reputation King – How to Become the Most Trusted Online Brand in Your Industry” and “Software Secrets – How To Build Your Own Software Empire Faster Than You Ever Thought Possible.”
He also has a degree in Business Administration and is a Behavioral Science expert, with certifications from the Cialdini Institute, the Online Influence Institute, and The Mindworx Academy.
He also has a love/hate relationship with golf, and enjoys spending time with his family.
Videos
Leveraging Customer Reviews for Reputation Power | Scott Brandley |
How Recognizing Amazon’s Genius Can Teach You to Spot Big Opportunities w/ Scott Brandley |
Founderpath Keynote Presentation |
Ruben Dua: Connection Loop podcast |
Leveraging Customer Reviews for Reputation Power | Scott Brandley
How Recognizing Amazon’s Genius Can Teach You to Spot Big Opportunities w/ Scott Brandley
Founderpath Keynote Presentation
Ruben Dua: Connection Loop podcast
Photos
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Books
Reputation KingHow to Become The Most Trusted Online Brand in Your Industry |
The Trust Factor7 Strategies to Convert Your Online Visitors Into Lifetime Customers |
Software SecretsHow to Build Your Own Software Empire Faster Than You Ever Though Possible |
Reputation King
How to Become The Most Trusted Online Brand in Your Industry
The Trust Factor
7 Strategies to Convert Your Online Visitors Into Lifetime Customers
Software Secrets
How to Build Your Own Software Empire Faster Than You Ever Though Possible
Biography
DJ Sprague is a keynote speaker, podcaster, and is co-author of several books, including Reputation King, The Influence Advantage, and How to Increase Your Ecommerce Revenue.
He has also been a guest on several ecommerce and digital marketing podcasts including The Growth Genius, Scaling with Samir, Mission Matters, and the Stub Group Podcast.
His areas of expertise include online reputation management, ratings and reviews, SEO, CRO, and online behavioral design for conversion.
He is a certified behavioral design expert by the Cialdini Institute, the Online Influence Institute, the Behavioral Design Academy, and the Mindworx Academy.
DJ has over 30 years of experience in enterprise sales, marketing, advertising, and PR, on both the agency and the client side, Including Hyundai Motor America, Toyota North America, and J.D. Power and Associates. His agency also contracted with over 800 automotive, marine, and RV dealers throughout North America to conduct CSI surveys (Customer Satisfaction Index).
He began his B2B sales and marketing career with Eastman Kodak and later served in various executive positions in marketing, advertising, and PR with NASCAR, the NBA, and MLS, as well as with SaaS companies and the nation’s largest independent automotive franchiser.
As a subject matter expert for the automotive industry, he wrote a monthly national column for Dealer Magazine on marketing, advertising, and PR, and contributed chapters to several textbooks, training manuals, and course materials on internet marketing, integrated marketing, and branding.
As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites in 34 states.
As the CMO of Shopper Approved, he works with ecommerce websites to improve their SEO and CRO, while researching, developing, and testing new products and conversion tools. His webinars and ebooks have been featured on Search Engine Journal, Search Engine Land, Search Marketing Expo (SMX), Practical eCommerce, and more.
DJ has also written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.
As a national speaker, he has presented for the Conversion Conference, National Automobile Dealers Association, and The Broadcaster Association, and received the Speaker of the Year Award from The Executive Committee (now Vistage).
KEYNOTES & PODCASTS
Create Compound Growth with Influence |
Growth Genius |
Stub Group |
Mission Matters |
Scaling With Samir Podcast |
Create Compound Growth with Influence
Growth Genius
Podcast
Webinars
Increase ecommerce organic traffic with Automation |
Real-World SEO: How People Search, Shop, And Buy Online |
Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation |
SMX Presenter (shared the stage with Eric Enge, Bruce Clay, and Kasim Aslam) |
Increase ecommerce organic traffic with Automation
Photos
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Books
Reputation KingHow to Become The Most Trusted Online Brand in Your Industry |
How to Increase Your Ecommerce Revenue |
Reputation King
How to Become The Most Trusted Online Brand in Your Industry
How to Increase Your Ecommerce Revenue
ARTICLES
YOUR REPUTATION. NEXT LEVEL.
See How Reputation Management Really Works Online
We go where no other reputation company has gone before and show you how the online review industry actually works.
Learn How to Get 4-5 Star Ratings across the Web
We teach you why so many good companies get bad reviews even when they try their best to provide good products and services.
Discover the Secrets to Getting Highly Ranked in Google
We show you how to give Google the exact content they want, and how they reward you for it by ranking your website at the top of search.