Chapter 4

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CHAPTER 4:

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The Conversion Path – The Key to Effective Reputation Management

CHAPTER VIDEO

Social Proof and reviews Video thumbnail

PHOTOS

image thumbnail 1The conversion path represents your customer’s journey from search to checkout

image thumbnail 2Example of how friction at any point along the conversion path creates abandonment due to a weak link in the chain

image thumbnail 3Ratings and reviews can directly improve both traffic and conversioOctober 2023

image thumbnail 4The average website has just a 1.9% Conversion Rate

image thumbnail 5More traffic to your website generates more sales

image thumbnail 6A higher website conversion rate generates more sales

image thumbnail 7More traffic and higher conversion rates combined compound your sales

image thumbnail 8Trust is at the center of Google E-E-A-T

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